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The Agency Contest

Formerly American Ad Books Showcase Awards

Firehouse Agency

The need for new ideas and fresh thinking in business has never been greater. At Firehouse, we've aligned and focused our talents to deliver just that. Built around the marriage of highly creative execution and deeply strategic thinking, our expertise unlocks human truths and behaviors to give brands meaning in the eyes of their audience...

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Ad Agency Profile

We have 2 options:

    • Annual Recurring for $29.99 - save 40%

    • One Year Only for $49.99.

We will create a proof for your approval.

Then your agency Profile will be placed in your City Showcase.

Your agency portfolio and contact information will be immediately available to our members.

Home Page

Contact Link

Agency Logo

Agency Name

Description

Purchase.

Contest Link

Website Link

Portfolio Link

Sponsor Link

Note:

• Sponsor Link is available for an additional purchase

• Portfolio Link is included with Sponsorship

• Contest Link is added when agency enters a contest

Annual Recurring

One Year Only

We are interested in promoting your agency to the marketing members of our community.


To do that, your purchase includes:


1. Design of your Agency Profile


2. Placement of your Agency Profile on your City Showcase webpage


3. Email of your Agency Profile in our weekly "Exploring" newsletter


4. Post of your Agency Profile to our 23,000 1st connections on Linked In


5. Post of your Agency Profile to over 4,000,000 Linked In marketing members


6. Entry in one of our creative contests as space allows

Agency Promotion Plan Included

Here is how it works.

To bring in new business, most agencies rely on old friends, word of mouth and expensive reps. These are all good, and they should not be ignored.


However, you have an effective outreach tool which can be optimized.


That is your existing online agency portfolio.


You have spent hours, days, maybe weeks, keeping your portfolio just right. But getting the right clients to see the work is challenging. Search Engine results are poor, and online advertising campaigns leave agencies scratching their heads at the ridiculous cost of some key words.


There seems to be no smart way of getting your home page address into the right hands.

This is my solution...

I am a former advertising creative director and award show judge. Today I serve as the exective director of The Agency Contest.


In short, The Agency Contest works online to bring the judging of advertising creative to the individual clients and creatives who do the work. We have 100's of creative directors and 100's of corporate marketing managers serving as current judges.


Hard as it may be to believe, I would not be surprised if 95% of our marketing managers have never seen your work, and therefore have never considered hiring your agency.


This is not a problem. This is an opportunity.

Step 1: The ad agency profile

The most elemental piece of seizing this opportunity is the "profile."


It is important for new people to know who you are, to see either an image of your home page, or a representative image of your best work, and to read a limited amount of copy to give them a feel for what makes your agency different.


And it is important to give them a link to your website and contact information.


I call this your profile, and you can see a reduced size example below:

Step 2: Placement of your agency's profile in your City Showcase

The largest 77 metro areas in the United States are represented in The Agency Contest with their own creative showcases.


This is where your agency profile and links can be found year round. Believe me, if a potential client remembers what city you are from, but can't recall the agency name, this listing becomes very handy.


Take a look at our agencies from Atlanta as an example of how our City Showcases work (reduced size):

Step 3: Featured in "Exploring American Ad Agencies"

Every Friday we circulate a new edition of our newsletter dedicated to one profiled ad agency. The recipients are 50% marketing and 50% agency. All are vetted on Linked In, and all serve as judges for The Agency Contest.


And half of our judges are potential contacts and clients for you, and the other half may help boost your creative firepower in the future.


The email is dedicated to a single agency, and shows the profile and an example of the agency's best work with a link to their portfolio. (Reduced size.)

Step 4: We post your feature to an additional 23,000 followers.

Not all of our followers are judges. We make sure to cover all of our Linked In 1st connections, which are all marketing and advertising connections, with a post to their feed once a week.


Your dedicated showcase profile, with your agency logo, name, city and agency profile link, will be seen by a large, new, nationwide audience.

Step 5: We go further: 4,000,000 Linked In group members.

Linked In provides the opportunity to post to groups. The Agency Contest is a long time member of numerous marketing and advertising groups. These groups have memberships of 1,000+ to 1,000,000+.


This added exposure is exponential.

Step 6: Placement in our 10 Agency Contests.

We feature 5 agencies at a time in each of our 10 contests. Therefore, space is limited, and depending on requests that we get from profiled agencies to show their work, we may start charging for this placement.


If you are interested, the contest encourages judges to visit the agency portfolios and review their case studies, then vote for the agency they can see themselves working with.


The beauty of this interactive competition is that every judge who reviews your portfolio is a new set of eyes who otherwise would never have seen your work.


And if a judge votes for you, they will remember who they voted for and root you on – maybe even getting others in the industry to vote for you too.


In short, there are no losers in this contest. Here is a reduced size and partial version of the Poster contest. To see the contest full size, use the navigation bar at the top.

Time to put your website portfolio to work.

The unreal part of what I am proposing is that you do nothing.


I ask for a $29.99 annual fee, (not monthly!). Your agency profile will be designed for you, and the promotion plan will be put into effect immediately. Your job will be to review and approve your profile, and then see how many new visits you have to the agency online portfolio over the next 12 months.


Painless, easy, and effective.

We have 2 options:

    • Annual Recurring for $29.99 - save 40%

    • One Year Only for $49.99.

Purchase.

The Agency Contest

Formerly American Ad Books Showcase Awards

Gregory Clow, Executive Director

greg@theagencycontest.com

www.theagencycontest.com

"After getting burnt out on expensive reviews that don't work, to have an affordable option for marketing is great."

– Kevin Landes Los Angeles

"As someone who prides himself on not leaving his zip code, I found

The Agency Contest to be a great way to generate leads, cross-promote my books, and keep my name out there among my fellow brand builders.

What can I say? Advertising works."

–Cameron Day,

   Author, CD/Copywriter and satisfied customer

Annual Recurring

One Year Only

Here is how we do it.

There were over 622,000 projects awarded to ad agencies last year.


The key metric is how many decision makers saw your work and knew to consider your agency.


At The Agency Contest, we do 2 things of importance to you:

We run 14 advertising creative contests – which attracts 1000's of client CEOs, CMOs and marketing people. This is your agency's target market.


We send 1 dedicated email to each of our members once a week showing the work of one ad agency. This gets your agency work seen.

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  “Done…

  Signed up…

No brainer!"

Ken Pivak

Commercial Photographer

Los Angeles

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