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Agency Contest

You be the judge.

Here is how it works.

To bring in new business, most CD/ADs rely on old friends, word of mouth and an established client list. These are all good, and they should not be ignored.


However, you have an effective outreach tool which can be optimized.


That is your existing online portfolio.


You have spent hours, days, maybe weeks, making your portfolio just right. But getting new people to see your work is challenging. Cold calls and never ending emails go unanswered, and expanding your client base is daunting.


There seems to be no smart way of getting your home page address into the right hands.

This is my solution...

I am a former advertising creative director, and a long term freelance CD/AD in New York, Boston and San Francisco. Today I serve as the executive director of The Agency Contest.


The Agency Contest brings the judging of advertising creative to the individual clients and creatives who do the work. We have 100's of creative directors and 100's of corporate marketing managers serving as  judges. These Agency Contest members turn out to be your perfect set of potential clients.


The truth: I would not be surprised if 95% of these industry professionals have never seen your work, and therefore have never considered you for a project.


This is not a problem. This is an opportunity.

Step 1: The CD/AD profile

The most elemental piece of gaining this advantage is the "profile."


It is important for new people to know who you are, to see either an image of your home page, or a representative image of your best work, and to read a limited amount of copy to give them a feel for what makes you different.


And it is important to give them a link to your website and contact information.


I call this your profile, and you can see a reduced size example below:

Step 2: Placement of your profile on your City Showcase

The largest 77 metro areas in the United States are represented in

The Agency Contest with their own creative showcases.


This is where your profile and links can be found year round. Believe me, if a potential client remembers what city you are from, but can't recall your name, this listing becomes very handy.


Take a look at our CD/ADs in vvv as an example of how our City Showcases work (reduced size):

Step 3: Featured in "Exploring American CD/Art Directors"

Every Tuesday we circulate a new edition of our email dedicated to one profiled CD/Art Director. The recipients are 50% marketing and 50% agency. All are vetted on Linked In, and all serve as judges for The Agency Contest.


And all are potential contacts and clients for you.


The email is dedicated to a single CD/AD, and shows their profile and an example of their work with a link to their portfolio. (Reduced size.)

Step 4: We post your feature to an additional 23,000 followers.

Not all of our followers are judges. We make sure to cover all of our Linked In 1st connections, which are all marketing and advertising connections, with a post to their feed once a week.


Your dedicated showcase profile, with your picture, name, city, profession and profile link, will be seen by a large, new, audience.

Step 5: Placement in our CD/Art Director Contest.

We feature 5 CD/Art Directors at a time in our contest. Therefore, space is limited, and depending on requests that we get from profiled CD/ADs, we may start charging for this placement.


If you are interested, the contest encourages our judges to visit portfolios and vote for the CD/AD they can see themselves working with.


The beauty of this interactive competition is that every judge who reviews your portfolio is a new set of eyes who otherwise would never have seen your work.


And if a judge votes for you, they will remember who they voted for and root you on - maybe even getting others in the industry to vote for you too.


In short, there are no losers in this contest. Here is a reduced size and partial version of the contest. To see the contest full size, use the navigation bar at the top.

Time to put your portfolio to work.

The unreal part of what I am proposing is that you do nothing.


I ask for a minimal $29.99 annual fee, (not monthly!) Your profile will be designed for you, and your promotion plan will be put into effect immediately. Your job will be to review and approve your profile, and then see how many new visits you have to your online portfolio over the next 12 months.


Painless, easy, and effective.

Agency Contest

You be the judge.

Gregory Clow, Executive Director

greg@theagencycontest.com

www.theagencycontest.com

"After getting burnt out on expensive portfolio reviews that don't work, to have an affordable option for marketing is great."

- Kevin Landes

  Los Angeles

"I found the Agency Contest to be a great way to generate leads.

What can I say? Advertising works."

Cameron Day,

Author, CD/Copywriter

CD / Art Director Profile

We will create a proof for your approval.

Then your Profile will be placed on your City Showcase.

Your portfolio and contact information will be immediately available to our members.

Home Page

Contact Link

Website Link

Headshot

Name

Background

Kevin Sullivan

I'm an art director by trade & I've become a creative director. Through that journey, I’ve never lost the desire to create. I got into the business to make things, and stayed in the business because I like to make things. Those things take the form of printed materials, digital experiences or in-person experiences. Pretty much anything and everything.

CONTACT

WEBSITE

We are interested in promoting you and your work to the other members of our community.


To do that, your purchase includes:


1. Design of your Profile


2. Placement of your Profile on your City Showcase webpage


3. Email of your Profile in our weekly "Exploring" newsletter


4. Post of your Profile to our 23,000 1st connections on Linked In


5. Entry in our contest as space allows

Exploring American CD/Art Directors – Lee St. James

Here is how we do it.

There were over 96,000 projects awarded to CD/Art Directors last year.


The key metric is how many decision makers saw your work and knew to consider you.


At The Agency Contest, we do 2 things of importance to you:

We run 15 advertising creative contests – which attracts 1000's of agency creative people, and client marketing people. This is your target market.


We send 1 dedicated email to each of our members once a week showing the work of one art director. This gets your work seen.

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"Here are 1,000 new people that would not have seen my work."

Scott Pommier

Commercial Photographer

Portland

PROFILE

  “Done…

  Signed up…

No brainer!"

Ken Pivak

Commercial Photographer

Los Angeles

PROFILE

Promotion Plan (Included)

Annual Recurring for $29.99

600 to 700 impressions

Sign-Up

Annual Recurring for $319.99

16,800 to 19,600 impressions

"No brainer!"

Ken Pivak

Commercial Photographer, Los Angeles

PROFILE

Annual Recurring for $29.99

600 to 700 impressions

Sign-Up

Annual Recurring for $319.99

16,800 to 19,600 impressions

"No brainer!"

Ken Pivak

Commercial Photographer, Los Angeles

PROFILE

"This couldn’t have come at a better time for me! Thanks, signed up!"

Andy Wardrep

Freelance CD/Art Director

Atlanta

Sign-up Purchase

Annual Recurring

The Pivak Plan

The Pivak Plan